500 entrepreneurs commences Google Online Business training.

GOOGLE Nigeria has announced the commencement of the “Succeed Online” training series, in an effort to help Nigerian small and medium business owners make better use the Internet in reaching more customers and meeting their business goals.
Bunmi Banjo, the marketing manager for Small Medium Enterprises products at Google Nigeria said that the goal of the Succeed Online training series was to educate small and medium business owners on crucial tips that would help them boost the impact of their online presence.

In other words, while having a website gives businesses an opportunity to showcase their goods and services, they can further benefit from a comprehensive online presence which include good use of social media, listings, blogs etc.  These tools are available to them at no cost.
The “Succeed Online” training is an educational series by Google to help business owners understand how to manage a wide range of internet tools that can take their businesses to the next level. It is a part of the Get Nigerian Businesses Online programme (GNBO), launched in September 2011, which has so far enabled over 25,000 SMEs in Nigeria to build their own websites for free.

The GNBO programme is a joint initiative by Google and partners such as Ecobank to help SMEs create their first websites and help them make the most of the opportunities offered by the Internet.  See www.gnbo.com.ng for more information.

Participants of the Succeed Online programme are current GNBO website owners, who have expressed interest in enhancing their online presence.  Some of the other topics to be covered in these sessions are:
?   How to use platforms such as Google Trader to list various products and services for immediate sale
?   How to use social media and YouTube videos to interact with customers and get valuable feedback for improving their businesses
? How to use Google’s ‘Insight for Search’ to improve the content of their websites.

While these sessions are currently offered to GNBO website owners only, many tips and tricks on improving websites and building an effective presence on the Internet can be found by doing a simple online search.

The Guardian

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